International franchise, investment and business opportunities exhibition
Franchise İstanbul Expo 2027 is an international trade event focused on franchising, business expansion and investment opportunities in Türkiye. The exhibition brings together established brands, entrepreneurs, prospective franchisees, investors and business professionals looking to develop new commercial partnerships.
The 2027 edition will take place from 18 to 21 March 2027 at the Tüyap Fair and Congress Center in Istanbul. The event is designed to bring the franchise ecosystem together in one place and provide brands with opportunities to meet potential franchise owners and business partners.
The exhibition covers a diverse range of industries, including food, restaurants, cafés, hotels, real estate, education, automotive, beauty and personal care, logistics, furniture, IT and software. This broad sectoral structure makes the fair relevant to investors with different business interests.
The 2027 event is expected to strengthen international business connections and help Turkish brands reach investors from overseas markets, while giving international brands an opportunity to explore expansion opportunities in Türkiye and surrounding markets.
Franchise İstanbul Expo 2027 offers investors and entrepreneurs the opportunity to compare franchise concepts, meet brand representatives and evaluate potential business opportunities in a single location.
Visitors can directly communicate with franchise brands, learn about their business models and investigate opportunities for opening new branches or developing franchise networks.
The exhibition is also valuable for established companies seeking expansion. Brands can meet potential franchisees, distributors and business partners while exploring opportunities to enter new domestic and international markets.
For international investors, Istanbul provides access to a diverse business environment connecting Türkiye with European, Middle Eastern and Asian markets.
Franchise İstanbul Expo 2027 is suitable for:
Franchised restaurants, fast-food concepts, food brands, chain restaurants and food-service business models.
Coffee shops, cafés, beverage concepts and franchise opportunities for hospitality businesses.
Hotel brands, hospitality concepts and accommodation-related franchise opportunities.
Real estate development, management, sales services and property-related franchise models.
Educational institutions, training centers, tutoring concepts and education franchise opportunities.
Beauty centers, personal care businesses, salon concepts and related franchise services.
Automotive service centers, vehicle maintenance and repair businesses and automotive franchise concepts.
Logistics services, supply solutions and business concepts related to transportation and distribution.
Technology companies, software solutions, digital services and technology-based franchise models.
Furniture brands, retail concepts, chain stores and consumer-oriented franchise businesses.
Franchise İstanbul Expo 2027 is an international trade exhibition dedicated to franchising, investment and business expansion. It brings together brands, investors, entrepreneurs and prospective franchise owners to explore new business and partnership opportunities.
The exhibition will be held from 18 to 21 March 2027 at the Tüyap Fair and Congress Center in Istanbul.
The event will take place at the Tüyap Fair and Congress Center in Büyükçekmece, Istanbul, Türkiye.
The exhibition is organized by Tüyap Fairs and Exhibitions Organization Inc. in cooperation with the UFRAD Franchising Association.
The exhibition covers a wide range of sectors, including food, restaurants, cafés, hotels, real estate, education, automotive, beauty and personal care, logistics, furniture, IT and software.
The event is particularly suitable for entrepreneurs, investors, prospective franchisees, business owners, franchise consultants, distributors and professionals interested in expanding their businesses through franchising.
Yes. The exhibition is specifically positioned as a meeting point for franchise entrepreneurs and international investors. The 2027 edition is expected to facilitate connections between Turkish brands and international investors.
Investors can discover franchise concepts in different industries, compare business models, meet brand representatives and discuss potential franchise agreements, partnerships and market-entry opportunities.
Yes. Restaurants, fast-food businesses, cafés and food brands are among the important sectors represented at the exhibition. This makes the event particularly relevant to investors interested in food-service franchises.
Yes. Hotels and hospitality businesses are among the sectors included in the exhibition scope. Investors can explore hospitality-related brands and business concepts at the event.
Yes. One of the main purposes of the event is to provide brands with opportunities to meet potential franchise owners and business partners as part of their expansion strategies.
The official schedule states that the exhibition is open from 10:00 to 18:00 on March 18–20, and from 10:00 to 17:00 on March 21, 2027.
The official website provides an online free-ticket registration option. A free ticket is valid for all four exhibition days, while students and teachers or academics can enter free of charge with valid identification. Visitors under 16 are not permitted to enter the venue.
The event has a strong international orientation. The organizers describe it as a platform for Turkish and international participants, while the 2026 edition brought together more than 5,000 industry professionals from 41 countries.
Istanbul is a major commercial hub connecting European, Middle Eastern and Asian markets. Its location makes it an attractive meeting point for brands seeking regional expansion and investors looking for new business opportunities in Türkiye and nearby markets.
Select the right path based on how you want to join this exhibition.
Trade Mission for business visitors
For business owners, managers and professionals who want a planned, supported and result-focused exhibition visit.
Booth & exhibition support
For companies that want to book a booth and manage their exhibition presence with trusted local support.
